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Dassault Systèmes To Bring the 3DEXPERIENCE PLAYGROUND to the UK Intelligent Engineering Forum

February 28, 2017

They say children learn when they play, and in a work environment play turns into test, experiment and develop. Though successful, the learning process for the majority of business and engineering grew rather flat and mathematical, holding back the creative processes.  The advent of a 3D environment accelerated every element, yet still imaginative experiment was missing. Today we have Virtual Reality (VR) and for the first time we have a true bond between the engineering, the mathematics and the science with a safe and cost effective development environment.

Virtual reality offers an opportunity to link back to an experience of learning and experiment which re-sparks the imagination and an even greater possibility of innovation and understanding of the physical world. But how could it work for you?

How do we re-learn to play in a business context and why?

If you are successful with your existing 3D technology, how can you find the business benefit of VR? and more importantly why bother?

Delegates taking part in the UK Intelligent Engineering Forum are already one step ahead of the game.  They are using the event and networking to learn about current and future technology and business process.  The incentives to do this are the threats and opportunities posed by Industry 4.0, the Internet of Things (IoT), Disruptive Technology, Big Data and much more.

How you re-learn to play and be creative in a business context is showcased in the 3DEXPERIENCE PLAYGROUND.


Dassault Systèmes have developed the PLAYGROUND for business leaders to experience VR in a number of contexts so that its value can be measured directly within either a business or customer/consumer setting. The description of PLAYGROUND should not be taken to mean childish as its application is serious, though having fun when using is a bonus.  

The three VR experiences, based on the 3DEXPERIENCE platform and detailed below, are a recent addition to Dassault Systèmes Global events and this is a unique opportunity for the delegates at UKIEF to experience VR of the highest quality.

Dassault Systemes 3DEXPERIENCE Playground

Visual Event Experience 1 - “The Virtual Garage”

The Virtual Garage delivers 3D automotive sales and marketing materials, applications and event experiences that communicate emotional brand or product themes to a company’s target audience.  VR leverages existing CAD data to accelerate event concept creation while adhering to product specifications, as well as 2D/3D projection mapping, augmented reality, gamification, interactive concepts and motion control technology.

The experience opens up opportunities to use VR within several areas of the business, exploits Intellectual Property securely and will inspire product developers to think of new ways to accelerate their work.

Visual Event Experience 2 - The Passenger Experience

Having the ability to cut straight to a final product as confirmation that a vast array of requirements are being met is impractical in reality but eminently possible in a virtual reality. The ability to mix and match Look & Feel, ergonomics and material selection quickly and easily is relevant to many industries.

Typical applications include:

  • Throughout the engineering development phase, aids the development of configuration options
  • Customer/Client Sales and Marketing
  • Consumer Marketing (Including Customer/Client support)

It uses existing visual assets from engineering to produce attractive, dynamic content and campaigns targeting specific companies and individuals to better manage customer expectations, to accelerate sales and reduce the number of engineering changes. It also meets the needs of stakeholders well before the first physical prototype becomes available.

Visual Event Experience 3 - The Bee Excavator Experience

Addressing the trend towards Mass Customisation; this experience illustrates the value of 3DEXPERIENCE Platform with Simple Solution Selection for manufacturers to propose a unique configuration engine for a fast, safe and optimized quotation process. This means that you can respond to a higher number of quotations more quickly, more professionally and thereby increase your win rate.

Each experience at the UK Intelligent Engineering Forum will provide delegates the opportunity to explore the relevance of VR within their business and maybe to consider how it might form part of their business in the near future.

See where VR could support your engineering

Enhance your Intelligent Engineering systems and processes at the UK Intelligent Engineering Forum (UKIEF), 5th April 2017 at the MTC Conference & Training Centre in Coventry.  More information about this free to attend event and the opportunity to join the exclusive networking group today can be found at


Register for UKIEF