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aPriori Wins Jungheinrich as New Customer

July 2, 2013

 aPriori, a provider of enterprise product cost management software solutions, today announced that Jungheinrich, one of the world’s leading manufacturers of material handling equipment, has selected the aPriori software platform to help optimize its product costing efforts and increase the visibility of product cost information across its multiple product lines and development centers around the world. The company expects to accelerate product cost and delivery cycle time, optimize product manufacturing processes and reduce overall product costs with the software.

Headquartered in Hamburg Germany, Jungheinrich operates multiple development centers across Germany as well as further ones in China and in the USA. Initially, design engineers in four German plants will use the software to quickly and easily compare the cost of different product design alternatives and assess the cost impact of different manufacturing process options. This will help Jungheinrich’s engineers identify product cost savings earlier in the product cycle. aPriori will also provide Jungheinrich’s sourcing professionals with a standard tool for detailed ‘should cost’ information to help evaluate make vs. buy decisions and work more effectively with suppliers.

“We are looking to better understand the cost implications of both the design and manufacturing decisions we make,” said David Wills, head of vehicle components purchasing at Jungheinrich. “aPriori’s software provides our engineering team with a consistent and systematic approach to product cost assessments with real time access to cost data to inform their design decisions. Moreover, it provides a platform for discussion for all partners involved, from procurement and design to suppliers.”

aPriori’s Product Cost Management software platform helps companies attack cost at the point of origin by equipping design, engineering, sourcing and manufacturing professionals with the knowledge and technology infrastructure to quickly and precisely determine the cost of a part or complete product. The software leverages computer-aided design and intelligent cost models to quickly generate detailed manufacturing analysis and cost estimates and quantify the impact of changes to product design, materials, manufacturing processes, volumes and location. The software also enables users to leverage product cost data hosted in other critical enterprise applications to communicate product cost information between all functional organizations involved in product definition and delivery. This includes the import of complex engineering Bills of Materials (BOMs) from ERP, PLM or other enterprise applications.

“With aPriori, Jungheinrich design engineers have immediate access to detailed product cost information which they can apply in real-time,” said Stephanie Feraday, president and CEO of aPriori. “They will know the cost impact of every product-related decision they make. This will enable greater innovation and profitability while building cost management as a core competency for the company.”

About Jungheinrich

Jungheinrich is one of the three largest providers of material handling, warehousing equipment and material flow technology in the world, and is the number two provider of warehousing equipment in Europe. The company is headquartered in Hamburg, Germany and offers its customers a wide range of products including forklifts, storage systems, and services and consultation regarding all aspects of material handling equipment. For more information on Jungheinrich, please visit