The future of the beverage industry is happening today. Consumers are demanding customization and variety from their beverages of choice. And they want it today, not 18 months from now. For beverage companies these consumer demands are generating a complexity the industry has not dealt with before on such a global scale. To be competitive, beverage companies must adopt a first-to-market strategy.
Bill Cecil, Vice President, Machinery & Automation for Global Beverage, shared how MWV is leading the beverage industry using Dassault Systèmes' 3DEXPERIENCE Platform to help customers like Coca-Cola and Anheuser Busch go from insights to in-market in six months or less.
Recorded at 3DEXPERIENCE Customer Forum North America, November 12-13, 2013 - Las Vegas, NV, USA.