Dassault Systèmes SA, the world's leading provider of 3D CAD (computer-aided design) software, plans to double its Japanese sales force by 2012 and develop new marketing routes among smaller manufacturers, apparel makers and drug companies.
Japan now accounts for around 20 per cent of the French firm's worldwide sales. But by broadening the scope of its business beyond large automakers and producers of electronics and machinery, it aims to double this ratio by 2013.
Dassault Systèmes now has roughly 750 salespeople working for 38 sales agents in Japan, centering on leading information-processing companies like IBM Japan Ltd. and NTT Data Engineering Systems Corp.
To cultivate the market for apparel makers and pharmaceutical firms, Dassault Systèmes will strengthen its collaborative ties with companies that have experience installing information systems in these sectors, getting them to handle its 3D CAD software products.
The firm plans to increase the sales force by around 20 per cent each year to 2012 and will introduce low-cost 3D CAD applications that smaller companies can introduce for around 1 million yen (US$9,385).