Dassault Systemes, today announced that the No. 44 Dodge, driven by A.J. Allmendinger in the Pepsi 500 NASCAR race on October 11, 2009, will bear sponsor Dassault Systmes' logo.
The sponsorship is a continuation of the strong partnership between Richard Petty Motorsports and Dassault Systmes. The company currently uses PLM solutions from Dassault Systmes to help bring new designs and features to their racecars quickly.
Using CATIA, DELMIA, ENOVIA and SIMULIA from Dassault Systmes, Richard Petty Motorsports can quickly respond to NASCAR rule changes, leverage simulation and analysis to maximize performance, program production robots and cut cycle times by as much as 50%.
'What fuels our success is time-to-market and doing it for the best cost we can so we can create more iterations and bring on more products. Dassault Systmes PLM is an irreplaceable part of that success,' said Tommy Wheeler, director of engineering services, Richard Petty Motorsports. 'What it comes down to is this: the one who makes the best choices and does it in the least amount of time wins.'
The Pepsi 500 will be broadcast live from Fontana, California on ABC, October 11, 2009 at 3:15pm ET.