Dassault Systèmes Rebrands RTT as 3DXCITE After Acquisition

June 9, 2014

By Karen McCandless

In May 2014, German-based 3D visualisation company RTT held the last of its EXCITE annual user conferences before it became 3DXCITE – part of Dassault Systèmes.

RTT’s CEO Roberto Schettler’s explained that the company has had a successful year since the last event and before its acquisition by Dassault Systèmes earlier in 2014.

New projects included an Audi web configurator, projection mapping for the Mercedes S Class, which was used to introduce the model at VIP events, an augmented reality project for Nissan Dongfeng, high-quality renderings for General Motors’ Cadillac Escalade and a web game for Lamborghini.

Monica Menghini, EVP corporate strategy, Industry and Marketing at Dassault Systèmes, explained that the reason behind its acquisition of RTT was that it wanted to become a leader in digital marketing and manage the proves of moving from concept to consumer.

While it will keep RTT’s current product roadmap in place, as well as its existing partnerships and its Deltagen for Teamcenter solution, it will also look to create standards for materials description, automate content production and create cloud-based services.

Then it was time for some customer viewpoints, with Jaguar Land Rover´s product, processes, programmes and operations director Paul Davies explaining how it has boosted the efficiency of its product lifecycle management (PLM) processes in recent years with an integrated approach to visualisation.

Davies explained: “By putting in place an integrated source, could connect all the players in the PLM process, which was underpinned by a single source of the truth – we don’t want to be creating anything more than once.

“We wanted to support the customer journey through the whole process – how does the customer enjoy the product, how do we enhance this through multimedia and how does this then support them.”

The company has found that by using RTT (3DXCITE) 3D visualisation technology it can digital prototypes that allows it to get feedback from customers on new models a couple of years before the product is physically built and launched.

Mallie Clark, an engineer at Gulfstream Aerospace, demoed how it allows its customers to design their own bespoke, high-end jets using RTT’s 3D visualisation technology as well as CATIA V5.

Tinnie Chon, a designer in the Innovation and Advanced Projects division at Vans, also discussed how RTT’s technology had allowed the company to virtually design certain shoes.

By digitising its materials, designers can create virtual prototypes instead of physical ones, which used to take around two weeks for each prototype. There could be three to four rounds of these prototypes for each shoe.

It uses RTT’s Deltagen solution, as well as Deltatext, which allows it to hover over its non-digitised texts and images and see them in 3D.

Dennis Malone, associate engineer at Nissan North America, also talked about how the company has been using RTT technology to create photorealistic models that allow it to spot design and safety issues.

“This allows us to detect issues at a much higher level of accuracy and share this with our counterparts across the globe,” he said.

The 3D visualisation technology allowed it to sport issues between the fender and the door through a virtual review, as well as problems with headlight lens.